Planters
Eat the Rich
Mr. Peanut has long been the face of Planters, but his bougie demeanor seems disconnected from the brand’s consumers. Peanuts are for the people - they’re low in cost and rich in nutrients. So who does this guy think he is toting a top hat in this economy? The people have spoken and a revolution is brewing - it’s time to eat the rich.
PBR x Planters Collab
There’s a reason they call PBR poor boys’ relief, and it’s got nothing to do with lacking good taste. Planters is partnering with Pabst Blue Ribbon to create a craft beer for all that’s easy on the wallet. The People’s Pilsner combines crisp nutty notes with a teeny, tiny price tag.
Smear Campaign
Mr. Peanut has been on a power trip and it’s time to put him in his place. A series of audio spots features a cutting political campaign against Mr. Peanut that aims to expose his out-of-touch misgivings and bring him down once & for all. Brought to you by the ‘The Peanuts for the People Foundation.’
Pack the Bleachers
Planter’s takes over the peanut gallery and we want to see your nutty side. Planters sponsors the bleachers at Yankee stadium and we’re giving away all the nuts you can crunch. Free tickets for the nuttiest fans, so go ahead and show us your team spirit - your crunch is for the win.
The Tiniest Auction
Bid for a chance to own a little piece of history, we’re auctioning off Mr. Peanut’s stuff. An auction of minis featured on DePop, where you can do all your bidding through our socials for a chance to win big for a worthy cause. Funds raised will be donated to Fight for 15, a union-led movement to increase minimum wage. Who doesn’t love a little estate sale to do something good?
Art Director: Gabrielle Joyce
Copywriter: Christine Tawfik